About Us
Sharing human-grade food for your furry beloved pets
Have a loved pet family in your house and want to give tasty nutritious food to them however lack the time to prepare or unsure what's good for them?
Pet having certain unknown dry-kibble related itch/rash/bumps and have to try fresh food?
Look no further, we have a solution for you.
Try some for your loved furry family members today!
Our Story
3 and a half years ago, i brought home Charlie, a mini schnauzer into my family. Shortly within 2 months, he started having itchiness skin which turned into rashes and some grew into bumps. The initial thought was the usual common Schnauzer bumps, left it for 2 months before the itch got really bad. Brought it to the vet several times, spent too much money to find a suitable medical treatment but the issue was not resolved.
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It was during a coffee catch-up with friends whom shared barf diets and fresh food that i started to feed freshly cooked food. Within 2 weeks of switching out from dry kibbles to fresh cooked food, it was observed that the itching seems to subside significantly. Did not want to go Barf due to the worry of raw food and the bacteria/viruses in the Singapore weather (high humidity and perfect temperature for bacteria growth).
With over 2 years of feeding freshly cooked food, my boy now is now free from the itchy rashes and have been enjoying human-like food :D
One of the main complains about serving freshly cooked food is that as typical Singaporeans, we rarely cook at home. Usually tabao-ing (buying packed food) home after spending long hours at work.
In Dec 2021, i was retrenched from my job partly due to the ongoing Covid pandemic and employer not intending to do business in Singapore. I decided to spend some time learning about dog nutrition and re-honing my kitchen skills whilst keeping my little boy's tummy happy. Also attended a food safety and hygiene course to make sure good hygienic practices are in order.
It was 2022's Lunar New Year where my cousins talked about bucket list where made me take this bold step to start this food business and share the love and joy of providing these dog friendly gourmet food!